SEO

Search Engine Optimisation

At Blackpepper, we know that success in the digital retail world starts with visibility. As New Zealand's only dedicated ecommerce agency, we live and breathe the retail space, understanding the nuances of how commercial and transactional searches drive purchase intent. Our tailored SEO campaigns don't just focus on rankings - they're about positioning your ecommerce store right where your customers are searching, throughout their entire buying journey.

Tailored SEO Strategies for Real Growth

SEO is not one-size-fits-all, and neither are your customers. That's why we don't just optimise websites - we craft strategies unique to your business, audience, and goals.

Our SEO specialists partner with you to understand your brand and your customers' needs, then implement a strategy designed to maximise visibility and turn searchers into buyers.

Grow Organic Traffic with Search Engine Visibility

SEO paves the way for exponential, compounding growth - but being and staying visible in the search results is critical.

When you choose Blackpepper's SEO services, you're choosing to partner with SEO ecommerce specialists that have a deep understanding of what makes an online store thrive in today's competitive search landscape,

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Our SEO Services

Our SEO services go beyond the basics - just like your ecommerce store deserves. We offer an integrated approach spanning technical SEO, content optimisation, authority building, and much more. Our goal? To take your brand visibility to new heights, making sure your website is front and centre in search results at every step of the buyer's journey.

Dedicated SEO Retainers

When you're serious about staying ahead of the competition, an SEO retainer plan is the way to go. We help keep your website visible and ranking high on the first page, so you're always where your customers need you to be.

Quarterly Technical Audits

A healthy website is the foundation of great SEO. Our quarterly technical SEO audits keep your website's architecture, content, and crawling efficiency in check. We catch the issues before they catch up to your performance.

Competitor Analysis

Your competitors are always on the move, and so are we. Our competitor analysis dives deep into what your rivals are doing - so we can help you outmanoeuvre them in the SERPs. We identify opportunities to take the lead and stay there.

Authority Building

Want to become the trusted source in your industry? Authority matters. We develop a natural, authoritative backlink profile that drives rankings for those high-volume, competitive keywords that matter most to your ecommerce success.

SEO Copywriting

Your products deserve the spotlight. Our SEO copywriters create tailored, on-brand content that's optimised for search engines and speaks directly to your customers. It's about connecting searches to solutions - your products.

Technical SEO

From HTTPs issues to site architecture, our technical SEO experts make sure your website is built to perform. We work with our developers to address crawlability, site speed, and overall health, so you're always running at full capacity.

In-depth SEO Audits

A successful SEO strategy starts with a solid foundation. Our in-depth SEO audits go beyond surface-level fixes - we evaluate the very core of your website's architecture to ensure everything is up to scratch. We provide detailed, actionable recommendations to strengthen your technical SEO, making sure search engines can find, crawl, and rank your content effectively.

These audits aren't just a one-off. Regular, in-depth audits mean we're always on top of your site's health. From fixing 404 errors to improving loading speeds and ensuring search engines can crawl your site, we cover every detail, making sure your site runs as smoothly as your business needs it to. Think of it as a wellness check for your website, keeping you in peak condition.

Maintain Your Website's Health

Before we even start focusing on content and backlinks, we build a strong technical foundation for your website. Why? Because a successful SEO strategy begins with a site that's healthy, crawlable, and easily indexed by search engines like Google.

We believe in proactive SEO. That means regular technical site audits, daily health monitoring, and a keen eye on all the moving parts - like 404 errors, broken links, and loading speeds. Our goal is to catch issues before they become problems, ensuring that both users and search engines can navigate your site with ease.

Our aim is more than just making sure your site is technically sound. We want to equip it with the elements that search engines love. From structured data and canonical tags to pagination and robots.txt, we handle every critical aspect that impacts your visibility. With our development expertise, your site won't just be compliant - it'll be optimised for maximum search potential.

SEO-Friendly Website Migrations

Migrating to a new website or domain is a major move, and let's face it - without the right guidance, it can be a risky one. A poorly handled migration can lead to lost rankings, drops in traffic, and a negative impact on your bottom line. But with Blackpepper, you don't have to worry.

Our SEO experts manage every aspect of the migration process, from planning and pre-launch testing to post-live monitoring. We're here to ensure that every step is handled with precision, safeguarding your hard-earned organic search performance.

We perform detailed post-launch checks, making sure everything is running smoothly and as intended. From checking redirects and crawl errors to monitoring Google Search Console for any red flags, we leave nothing to chance. This close attention to detail helps ensure a smooth transition and keeps your organic performance uninterrupted.

Tailored SEO Copywriting

The old days of keyword stuffing are long gone. Today, effective SEO is about creating content that genuinely connects with your audience while aligning with the complex requirements of search engines. At Blackpepper, we don't just write for robots - we write to inform, engage, and convert.

With the rise of AI-driven search and Google's emphasis on helpful content, it's no longer enough to simply use the right keywords. To succeed, you need content that builds topical authority and showcases your expertise. Our team crafts copy that positions your brand as a trusted source, allowing your website to establish credibility and dominate your niche.

The end goal of every piece of SEO copy we create is to help drive conversions. From category content that ranks, to blog posts that nurture potential customers along their buying journey, we craft content with your entire sales funnel in mind. By aligning search intent with your brand's solutions, we bridge the gap between what users want and what your business offers - turning curious browsers into loyal customers.

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Our SEO Retainers

At Blackpepper, we understand that no two ecommerce businesses are the same. That's why we offer three specialised SEO retainer plans, each crafted to meet distinct needs, budgets, and growth ambitions. Whether you're seeking ongoing technical monitoring, focused on dominating your niche with on-page and off-page strategies, or looking for a comprehensive, well-rounded SEO approach, we have the solution that's right for you.

Our SEO retainers include everything from quarterly site audits to strategic content optimisation and link-building. We don't just focus on maintaining your current position; our goal is to grow your site's performance, improve organic rankings, and create sustained visibility.

With Blackpepper, your path to digital success is not only assured; it's seamless, personalised, and designed to grow alongside your brand.

Monthly Performance Reporting

We understand that visibility and transparency are crucial in the digital world. That's why we provide you with detailed monthly performance reports, helping you track your progress, spot opportunities, and adjust your strategy as needed.

Our SEO experts report on all the metrics that mean the most to your bottom line: from website traffic and returning users, domain and page performance, SERP clicks and impressions, to keyword rankings and organic revenue, we practise a transparent reporting method that keeps you in the loop. As a long-term digital marketing strategy, SEO is one of the most cost-effective and practical ways to bolster your ecommerce business online.

Meet our SEO Team

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Meet the Blackpepper Team

Grow Your Organic Search Engine Visibility with SEO

Unlock the power of search engines to drive more traffic, reach your audience, and grow your business. Our SEO experts are here to help you boost your visibility with proven strategies that connect you with the customers who are searching for you.

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Frequently Asked Questions

SEO (Search Engine Optimisation) improves your website's visibility on search engines like Google. It's crucial for helping your business rank higher in organic (non-paid) search results, which increases organic traffic, boosts brand awareness, and drives potential customers to your site.

SEO is a long-term strategy that builds organic traffic by optimising content, keywords, and your site's structure - without paying for clicks. PPC (Pay-Per-Click), on the other hand, offers immediate visibility through paid ads but comes with a cost per click. Both have unique advantages: SEO delivers sustainable growth, while PPC drives instant traffic.

We offer a wide range of SEO services, including technical SEO, on-page SEO, off-page SEO, and local SEO - tailored primarily for ecommerce businesses. Each service is customised to meet your goals and reach your ideal audience.

SEO results can vary based on factors like industry competitiveness, your website's starting point, and keyword targets. Typically, you'll see significant improvements within 3 to 6 months of consistent optimisation efforts.

No reputable agency can guarantee a #1 ranking - SEO success depends on multiple factors like competition and search engine algorithms. However, our strategies are designed to significantly improve your visibility, rankings, and overall performance in search results, with the goal always being to get you to the top.

Our SEO specialists stay current by monitoring industry trends, search engine updates, and best practices. We're committed to continuous learning, which ensures our clients benefit from the latest SEO techniques and strategies.

Local SEO is crucial for businesses with physical locations or those serving specific regions. It helps you rank in local searches, making your business more visible to nearby customers. We optimise Google Business Profile listings, manage reviews, and create location-targeted content to boost your local presence.

We track KPIs like organic traffic growth, improved rankings, click-through rates, and conversion metrics. Regular reports ensure you're informed about your ROI and campaign performance.

Our data-driven approach, ecommerce expertise, and a team committed to staying on top of the latest trends make us unique. We don't just boost rankings; we deliver meaningful results that grow your brand's online presence sustainably.

A retainer isn't mandatory, but it's highly recommended. SEO is an ongoing effort - retainers allow us to maintain your site's competitiveness amidst changing algorithms, keyword trends, and industry shifts. Staying consistent with SEO helps safeguard your page-1 rankings and supports long-term visibility and growth.

Yes, we provide services like technical audits, competitor analysis, and backlink audits as one-off engagements. These are great for a quick overview of your current SEO performance. However, our retainers offer a more proactive approach to ensure sustained growth, making them a cost-effective choice for ongoing optimisation.

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