Data & Analytics

Digital Strategy

In the fast-paced world of ecommerce, a solid digital strategy isn't just helpful - it's the engine behind your success. At Blackpepper, we craft custom digital strategies that align perfectly with your unique business goals and the needs of your customers. Our approach includes clear, tailored reporting and dashboards, so you can easily make sense of the data that drives your decisions.

Building Strategy with Real-Time Insights

Our approach is driven by real-time insights, making sure every decision is backed by precise, actionable data. By collaborating closely with you, we dive deep into your industry's specifics, using analytics and thorough testing to create a digital strategy that drives your business forward with confidence.

Transforming Data into Digital Success

Data is more than just numbers - it's the key to unlocking growth. By harnessing advanced analytics and turning insights into clear actions, we help you optimise every facet of the customer journey, from targeting the right audiences to refining user experiences.

Conversion Rate Optimisation (CRO)

Take your online presence to the next level with our Conversion Rate Optimisation (CRO) services. We use a data-driven approach to understand how your customers behave, so we can create smoother experiences that guide them easily through your conversion funnel.

Our process is all about ongoing improvements - optimising how users navigate and engage with your site, so they're more likely to take action. Using powerful tools like HotJar, we get a clear picture of user interactions, allowing us to fine-tune your site and boost your conversion rates.

Maximise Your Conversions

A/B Testing for Informed Decisions

Making Data-Driven Decisions with A/B Testing

Say goodbye to guesswork with A/B testing. Our performance marketing team runs controlled experiments by comparing two versions of your site or ad to see what drives better results. This data-backed approach helps us make smart decisions that boost your website's design and advertising performance.

Optimising Your Site for Real User Value

We're all about making your site work better for your users. By refining key elements like layout, headlines, visuals, and calls to action, we focus on meaningful changes that enhance your site's performance and boost conversions. Our data-driven approach means every tweak we make is tested and validated, ensuring they add real value to the user experience and helps your online store thrive.

Diversify Your Campaigns

Insights That Drive Success

Unlock the full potential of your digital marketing with our powerful data and analytics services. From Attribution Modelling to Lifetime User Value Analytics, we provide the tools you need to make smarter decisions and boost your return on investment (ROI).

We dive deep into the data to provide valuable insights that help you understand your audience better. This in-depth knowledge becomes the foundation for more effective and targeted marketing strategies, empowering your ecommerce business to grow and succeed.

Precision Tracking, Informed Decisions

Tap into the true potential of your user data with Google Analytics 4 (GA4) and Google Tag Manager (GTM). Our skilled team at Blackpepper makes sure you've got every angle covered, from precise event tracking to deep insights into user behaviour, giving you the power to make decisions that count.

We take the headache out of setting up Google Analytics, seamlessly transitioning your website to GA4 to unlock valuable user-centric data. With Google Tag Manager, we simplify and centralize all your tracking needs - configuring custom event and conversion tracking that aligns perfectly with your goals. Our meticulous approach ensures that every bit of data collected is accurate, insightful, and ready to fuel your marketing strategy.

Get the clarity you need to make smarter, data-driven decisions that enhance your customer journey and supercharge your marketing efforts.

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More Services

Google Ads

Boost your brand's reach and maximise sales with campaigns that deliver real results.

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Social Media Marketing

Connect with the right audience and grow your reach through strategic campaigns.

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Search Engine Optimisation

Increase organic traffic and brand visibility with strategies, designed to keep you on top.

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Conversion Rate Optimisation

Enhance your sites performance and turn visitors into customers with CRO.

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