Transforming Torpedo7s Ecommerce Experience

Solutions

To meet Torpedo7's ambitious timeline, Blackpepper leveraged our powerful Cody platform, known for its flexibility and robust capabilities. Our team collaborated closely with Torpedo7 and OnTempo to scope, design, and build a tailored solution that addressed the unique needs of Torpedo7's business.

Here's how we approached the project:

• Rapid Tech Stack Migration: We completed a full migration of Torpedo7's tech stack, integrating ERP and POS systems with a new, highly customised ecommerce platform, all within the eight-week deadline - an impressive accomplishment that typically takes months.
• Custom Solutions: The project included the development of custom logic around loyalty programs and freight management, ensuring these critical functions were optimised for Torpedo7's specific requirements.
• Innovative Platform Features: The newly launched site was equipped with several advanced features we developed for our Cody platform:
  • Advanced Search Engine: Delivering highly relevant results and handling complex on-site queries, with real-time updates on products and pricing.
  • Searchandising: Empowering the Torpedo7 team to fine-tune and merchandise popular on-site search result pages, enhancing customer experience.
  • Checkout v2: A continuously optimised checkout process that has been proven to drive higher conversion rates.
  • AI-Driven Recommendations: The "You might also like" feature uses AI vector similarity to deliver personalised product recommendations.
  • SEO Migration & Redirect Mapping: We carefully managed the SEO side of the migration, including mapping redirects for all URL changes to retain search visibility, maintain keyword rankings, and ensure minimal disruption to the organic shopping experience.
  • DotDigital Integration: We also integrated Torpedo7 with DotDigital for enhanced CRM, database management, segmentation, email marketing, and personalisation, ensuring a seamless customer engagement experience.

The project was delivered on time, and the deployment process was smooth, with minimal disruptions to Torpedo7's daily operations.

Results

Thanks to the collaborative efforts between Blackpepper, Torpedo7, and OnTempo, the project was completed successfully within the eight-week timeframe - a remarkable achievement given the complexity and typical timeline for such a migration.

• Record-Breaking Conversion Rate: Since the launch of the new site, Torpedo7 has achieved its highest conversion rate ever - 3.88% - outperforming all previous Black Friday, Cyber Monday, and other major sale events.
• Seamless SEO Transition: The SEO strategies implemented during the migration ensured that Torpedo7 retained its search visibility and keyword rankings, resulting in minimal disruption to organic traffic and a smooth shopping experience for customers.
• Enhanced Customer Experience: The new site's advanced features, such as personalised recommendations and improved search functionality, have significantly improved user engagement and satisfaction.

This successful project highlights the power of innovation, collaboration, and strategic planning in achieving remarkable results under tight deadlines. Blackpepper is proud to have played a key role in Torpedo7's digital transformation and looks forward to continued success together.