Kings Plant Barn

Solutions

Blackpepper presented a transformative solution: replatform Kings onto our proprietary platform, Cody, whilst simultaneously moving to Ontempo as their RMS and POS systems. This compelling solution meant Kings Plan Barn would have a single management interface for all product and customer data; while OnTempo's real-time integration with Cody allowed for seamless operations with the introduction of the click and collect service, all while ensuring consistent availability of their website.

The Blackpepper design team completed a site redesign, focused on ensuring the Kings customer could easily search and select their desired products, while simultaneously portraying the significant USPs of Kings. The development team behind Cody has built technology that ensures 100% uptime, even on the busiest days. Our solution not only addressed Kings' sales woes, but also streamlined their internal management procedures.

Results

The impact of the new website was immediate and transformative. Within the first month of launch, Kings saw a daily average conversion rate increase of over 878%, with a staggering 2363% increase in revenue. Even in the challenging times of the COVID-19 lockdown, the new platform became a lifeline for the business, enabling nearly 100% of all revenue to be processed through the site for contactless delivery or Click & Collect during level 3 restrictions.

A few highlights from the first 30 days:

In the first 20 days alone, the new site generated more revenue than the entire previous year ($1.05m vs $1m). These results speak to the power of the replatform and redesign, proving to be a game-changer for Kings' ecommerce operations even in the face of a global pandemic.