100,000
Users within first 4 weeks
Creating an innovative mobile app for Glassons
Glassons, a leading fashion retailer, embarked on a twofold mission: to establish a faster, more efficient means of communicating with their customers and to provide an exceptional shopping experience that seamlessly merged their in-store and online experiences. This approach aimed to empower customers, enabling them to perform in-store actions that were previously unavailable in the online realm.
Solutions
To address Glassons' multifaceted challenge, Blackpepper crafted a revolutionary mobile app that operates in real-time. Designed for iOS and Android users, this app seamlessly unites the in-store and online shopping worlds, catering exclusively to mobile users.
Blackpepper's mobile app development introduced sophisticated features. The app offers real-time data, keeps track of purchase history and provides interactive live shopping videos - perfect for younger shoppers. What's more, users can sign up in-store, instantly unlocking welcome discounts, and can check stock levels with barcode scanning functionality. With push notifications, customers are alerted to in-store availability of items on their wishlist and are notified when their click-and-collect orders are ready for pickup.
On top of all this, the app's Discover Feed showcases a mix of the latest product drops with interactive shopping videos that enhance the in-store shopping experience.
Results
The goal was to reach 100,000 users within 12 months of the app's launch. Remarkably, this milestone was achieved within the first four weeks, setting the stage for an unprecedented success story. Within two years, the app has amassed over 1,000,000 users, showcasing its undeniable popularity.
The app continues to contribute significantly to Glassons' bottom line, accounting for an impressive 35% of online revenue. Our team continues to innovate and expand the app's functionality, ensuring its ongoing value and relevance in the ever-evolving world of fashion retail.
1,000,000+
Users within 2 years
35%
Of online revenue
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