Competition in the online world in 2023 is fierce and consumer’s demands are ever-evolving. This makes standing out from the crowd essential. Ecommerce businesses, whether in New Zealand, Australia, or anywhere else, face the dual challenge of delivering excellent products or services and ensuring they are discoverable amidst the digital noise.At the heart of this challenge lies the intricate realm of technical SEO. It's not just about crafting compelling product descriptions or fine-tuning your advertising campaigns; it's about the unseen machinery that powers your ecommerce platform. Technical SEO involves optimising the technical aspects of your website to enhance its visibility in search engines and deliver a seamless user experience.This brings us to the critical question: why are regular technical SEO audits crucial for ecommerce websites? To answer this, we'll delve into the core concepts of technical SEO and audits, the importance of this discipline for ecommerce ventures, and what you should include in your technical SEO audits. What is Technical SEO?Before we embark on our exploration of why regular technical SEO audits are indispensable, let's ensure we're on the same page regarding what technical SEO entails.In the complex ecosystem of search engine optimisation, technical SEO is the underpinning structure that holds everything together. It's the machinery that ensures your ecommerce website runs smoothly and efficiently, both for search engine crawlers and, most importantly, for your users.Technical SEO encompasses a range of elements, from site architecture and URL structure to page speed optimization and mobile-friendliness. It involves a systematic approach to fine-tuning your website so that it aligns with the criteria that search engines use to rank and recommend web pages.Here's a brief rundown of key components within the domain of technical SEO:1. Site Structure and Architecture: Think of your website as a city. A well-structured site ensures ...