Originally published in August 2023, this blog post has been updated by our team to convey the latest industry standards.In the world of ecommerce, writing product descriptions isn't just about providing information - it's about making a sale. Product descriptions are what bridge the gap between a potential customer’s curiosity and their final decision to purchase. They need to do more than just inform; they need to persuade.Gone are the days when a few bullet points and specs could get you by. Today, high-quality, tailored product descriptions are essential for getting noticed and converting clicks to sales. When written well, a product description has the power to enhance your visibility in Google’s search results - and with Google’s new AI-driven Shopping experience that's transformed its search engine into an immersive digital marketplace, a good product description is absolutely vital. This means more than just being thorough; it’s about delivering the right information, the right way, so both Google and your potential customers are impressed.Today, we’ll show you how to write product descriptions that don’t just sit on your website - they sell. What Makes a Product Description "Purchase-Worthy"?Before we discuss the how of it, let's look at the what of it. Product descriptions are the details, specifications or attributes you provide about your product. In some cases, this might be a combination of all three. Think of a tech company that sells laptops: they'll not only provide the hardware specs for each device, but likely their physical measurements as well as a descriptive write-up about the product itself, who each laptop is best suited for and what kind of applications you can run on the one you're looking at. Conversely, a fashion brand selling women's clothing will likely provide insights on their clothings' materials, sizing and fit, brand label, and the product's colour and style, to name a few. The key is to provide relevant information ab...