Guide to Optimising Your Google Business Profile If you are a business owner, and you want to gain more business visibility on Google, it is recommended you create a Google Business Profile. A Google Business Profile account allows business owners to claim ownership of their business on Google and attain management rights. Having this ownership allows you to unlock free features that will help increase your overall business visibility.What is a Google Business Profile? Google Business Profile is a tool provided by Google that allows you (as a business owner) to manage and optimise your business profile on Google. This means you can choose how your business will show up across Google platforms and edit business information such as name, address, and phone number. This will allow customers to leave reviews, ask questions, add photos or even answer queries from other customers about your business. Alternatively, if you do not have a Google Business Profile set up for your business, you cannot access, customise, manage or enhance your business profile on Google. 4 Ways a Google Business Profile Can Benefit Your Local Marketing StrategyHaving a Google Business Profile for your business can help boost business visibility and effectiveness. Here are four core ways to create a Google Business Profile account and using the features can act as a robust marketing tool. Increase Visibility and Benefit Your Businesses SEOSimilar to how Google search has a ranking system for keywords, they also have a ranking for Google business listings. When business owners incorporate relevant keywords within the business profile and perform other optimization strategies, it will help significantly with ranking against other local results. Engage with Consumers & Add Your Unique Business InformationWith a Google Business Profile customers can interact with your business on Google by leaving reviews, questions, and direct messaging. Business owners can also respond to these interactions and bui...