If you’ve worked with websites before - or own your own - chances are you’ll have heard the term “structured data” or “Schema markup”. These terms might sound like a technical jargon thrown around in the realms of digital marketing, but its significance cannot be overstated. Structured data serves as the backbone of how search engines understand and interpret the content of your website, ultimately influencing your ranking and visibility in search results.In this blog, we'll unravel the mystery behind structured data, explaining what it is, how it works, and why it's essential for your ecommerce SEO strategy. Whether you're a seasoned ecommerce entrepreneur or just dipping your toes into the world of online retail, understanding structured data is key to unlocking the full potential of your website. What is Structured Data, aka Schema Markup?Structured data is the backbone of how search engines like Google understand and interpret the content of your website. In simple terms, it's like providing a clear roadmap for search engine crawlers, helping them navigate and make sense of the information on your web pages. Read More: How Do Search Engines Work? Imagine your website is a book, and structured data is the table of contents. Just as the table of contents organises and labels the chapters in a book, structured data organises and labels the content on your website. This organisation helps search engines better understand what your website is about and how it relates to users' search queries. Structured data uses a standardised format, often referred to as Schema markup, to provide this organisation. Schema.org, a collaboration between major search engines like Google, Bing, Yahoo, and Yandex, offers a vocabulary of tags (or schema) that webmasters can use to mark up their content. Without structured data, search engines might struggle to understand the context of your content. For example, if you have a webpage about a specific product, structure...