How to Make GMCN Work for Your Ecommerce BrandThere’s a lot happening in the world of Google right now - from AI Overviews and Gemini 2.0 to shifting ad formats and changes to how product listings are surfaced.In the middle of all this, Google Merchant Center Next (GMCN) has quietly become the new standard for product data management - whether you were ready for it or not.And while the interface might look cleaner and more intuitive, the real question is: what does this mean for your ecommerce visibility, especially across organic and paid channels?We work with ecommerce brands juggling thousands of SKUs across multiple categories. We know how critical it is to have a product feed that’s clean, accurate, and optimised for performance - not just on Google Ads, but also for free listings and organic discovery.In this blog, we’re cutting through the noise to help you understand how GMCN works, how it overlaps with Google Ads, and what your brand needs to focus on to keep your product listings competitive.What is Google Merchant Center Next?There’s been a significant shift in how product listings are managed on Google - and it’s called Google Merchant Center Next (GMCN), the OG Merchant Centre's new and improved upgrade.It’s not brand new, but it is now the default for many retailers. And while it looks cleaner and is easier to navigate, it also brings some important changes under the hood.GMCN in a Nutshell:GMCN automatically pulls product data from your site to populate listings - no spreadsheets required (mostly - more on that in a bit).It’s designed to be more intuitive, especially for small to mid-sized retailers getting started.It gives you clearer reporting on listing eligibility, across both paid ads and free listings.It still works alongside Google Ads - but Merchant Center is where your product data lives and breathes.Our TakeGMCN isn’t a bad update. But for large-scale ecommerce brands juggling thousands of products, it’s not quite a set-and...