How many times have you found yourself searching for something on Google only to ignore the majority of the results it serves and click straight through to a brand you recognise? How often do you find yourself revisiting the same websites when you next shop online? Chances are, many times and often - and if you do it, your customers will, too!In today's digital landscape, where consumers are bombarded with choices at every turn, establishing a strong brand presence is more crucial than ever. Branded search, the act of users searching for your brand name or related terms directly, holds the key to unlocking a treasure trove of benefits for businesses. From bolstering brand awareness to driving qualified leads, branded search is a cornerstone of digital marketing success.Not sure what branded search is or how it will help your business? Let’s find out!Understanding Branded SearchFirst things first - let’s define branded search.Branded search refers to the practice of users searching for a specific brand name or branded terms on search engines like Google. These searches often include the name of the brand itself or variations of it, such as product names, slogans, or specific offerings associated with the brand.In the realm of Google Ads (formerly known as Google AdWords), branded search involves bidding on keywords related to your own brand to display targeted advertisements when users search for those specific terms. This allows businesses to ensure their ads appear prominently when users are actively seeking out their brand or products.On the other hand, in the realm of SEO (Search Engine Optimisation), branded search refers to the organic search results that appear when users search for a brand name. These organic search results can include the brand's official website, social media profiles, reviews, and other relevant content.Keep Reading: Is Brand Awareness Important for Ecommerce Websites?Examples of Branded Search QueriesBranded search queries can vary de...