When you’re running an e-commerce store, conversion rate is everything. It’s the difference between someone just browsing your website and actually making a purchase. But here's the million-dollar question: What exactly is a good conversion rate for an e-commerce website? Is 2% good enough? Or should you be aiming for 10%?Well, the truth is, there’s no one-size-fits-all answer. Conversion rates vary depending on your industry, target market, and a bunch of other factors. But that doesn’t mean you’re in the dark. In this blog, we’re going to break down what conversion rate really means, how it’s calculated, and, most importantly, what you can do to bump those numbers up.From personalisation (spoiler alert: it’s a game changer!) to user experience, we’ll cover the key strategies that can take your conversion rate from so-so to stellar. And if you’re curious about benchmarks, don’t worry - we’ve got that covered too.What is a Conversion Rate?Before we dive into the benchmarks and tactics, let’s make sure we’re on the same page about what conversion rate actually is. Simply put, your conversion rate is the percentage of visitors to your website who complete the action you wanted them to complete. Most of the time, in e-commerce, that desired action is making a purchase - but it could also be signing up for your newsletter, downloading a guide, or filling out a contact form.Conversion Rate = (Conversions / Total Visitors) x 100For example, if 1,000 people visit your website and 20 of them make a purchase, your conversion rate would be:(20 / 1,000) x 100 = 2%Now, it might sound small, but in the world of e-commerce, even a 1-3% conversion rate is pretty common. But the key is making sure that your conversion rate works for your specific business. And this is where the fun begins: once you know your baseline, you can start improving it.Keep in mind that your conversion rate should be measured based on your specific goals. If your focus is purely...