As an SEO-focused ecommerce agency, we often hear questions from our clients about Google’s algorithm updates - what they are, why they happen, and how they affect websites. If you’ve ever noticed a sudden drop or spike in your site’s rankings or organic traffic, it’s likely due to one of these updates. But what exactly is Google’s algorithm, and why does it keep evolving?Google continuously refines how it ranks websites in its search results. These refinements, known as algorithm updates, are aimed at improving the quality of search results, ensuring users find the most relevant and useful information. For businesses, staying ahead of these updates is critical because they can dramatically impact your website’s visibility on Google. Virtually overnight, a top-ranking site can tumble down to the bottom of page 2 - and as we all know, most users don’t bother to look beyond the first page of search results!If organic traffic is a key driver for your business (and it really should be!), this blog is for you. Let’s dive into the world of Google’s algorithm updates and explore how they work, why they matter, and what you can do to stay on top.What Does Google’s Algorithm Do?At the core of Google’s search engine lies a complex algorithm that determines which websites appear in response to a user’s query and in what order. This algorithm is a sophisticated set of rules and calculations that evaluates countless factors to rank billions of web pages. But what exactly does it do, and why is it so important?Keep Reading: How Do Search Engines Work?Google’s algorithm sifts through the vast amount of information available on the web to present the most relevant and useful results to users. It analyses everything from the words on a page to the website’s structure, its loading speed, and the quality of its links. The goal is to understand the intent behind a user’s search and then match that intent with the best possible results.In practical terms, G...