Search intent is the purpose of a user’s search - what is the main goal users trying to achieve when typing in a query on Google search? Having a good understanding of the search intent of your audience can be that secret key that makes your content strategy okay to amazing. As SEO specialists, it is crucial we understand user intent, and with this understanding, we can target keywords that align with the target audience and create content that will fulfil users' needs.What Is Search Intent? Search intent also referred to as the user’s intent is the primary goal users want to achieve when searching for a query in a search engine. Google cares about user search intent and satisfying search intent is a primary goal for Google. When users search for a particular query Google automatically interprets and shows relevant information that aligns with the query. Therefore, in order to have a strong content strategy and to get your business ranking relevant keywords - it is important to understand your target audience and what they are searching for. Google Cares As mentioned above, Google holds the primary goal to satisfy users’ queries by finding and presenting them with relevant information. Therefore, making it a primary goal for SEO as we want Google to present our website when our target audiences are searching for relevant keywords. As SEO specialists, if we understand what users are searching for and construct our content strategy based on this intent it will increase the ability of the website to rank for targeted keywords. If the website does not align with the user’s search intent, it will simply not rank. Alternatively, when users search for a query and leave or send the end without clicking on anything - this sends a signal back to Google that the intent is likely mismatched. Benefits of Understanding User Search IntentThere are numerous benefits that come with having an in-depth understanding of user search intent. It creates an opportunity to put your ...