What Is E-commerce?E-commerce is the practice of buying and selling products and services online over the internet. When a company or an individual is selling or buying goods or services over the internet, they are engaging in e-commerce. The rise of e-commerce has been driven by rapid changes in technology and the introduction of smart devices. E-commerce has come a long way since 1984 when CompuServe opened the first ever “Electronic Mall” and when the first web browser launched. The market for online shopping bloomed in 1995 when big corporate brands like Amazon and eBay introduced an online marketplace and online auction site for users. From then onwards the concept of online shopping continued to rise, then when the global pandemic hit in 2020, online shopping has become essential for businesses and shoppers. E-commerce MarketingE-commerce comes in a variety of forms from mobile shopping, online payments, ordering goods, purchasing a service, and buying a subscription, to setting up an online billing system. Due to significant shifts in how the market operates and changes in consumer behaviour, e-commerce marketing has now become a critical aspect of business operations. It is so crucial for businesses today to have an online presence and to be able to offer their services online. Evolution of Online shopping Online marketing has grown exponentially over the past few years. The changes and growth in this industry have completely changed and influenced how we view shopping and the way consumers shop. We can strongly say that online shopping shifts away from the traditional way of shopping. With more and more users making purchases online through their computers and smart devices, businesses are creating both online and offline stores to adapt to the change in consumer behaviour. However, it is important for businesses to ensure their website reflects the same brand image as their physical stores. Why Is E-commerce Important?With e-commerce shopping, compani...