Search Generative Experience (SGE) is still a work in progress and this blog has been updated to provide the latest insights available.As the digital landscape continues to evolve, staying ahead of search engine trends is vital for New Zealand businesses to maintain their online presence. One such groundbreaking development is Google's Search Generative Experience (SGE), which promises to revolutionise paid and organic search results. Blackpepper is a leading ecommerce SEO agency in New Zealand, and we understand the importance of staying on top of these changes. In this blog, we'll explore what SGE is, the changes it brings to search engine results, and how it may affect search going forward.What is Google’s Search Generative Experience (SGE)?Google's SGE is an innovative, and currently experimental (though it is slowly being rolled out to regions like the US and UK) approach to search that leverages artificial intelligence, machine learning, and natural language processing to deliver more dynamic and personalised search experiences. Unlike traditional search algorithms, SGE aims to provide users with highly relevant and interactive search results, tailored to their specific preferences and needs.The primary tenet of SGE is the use of AI to enhance the search experience. It does so in three ways:- AI snapshot, which generates a shortened response to a user’s search query references multiple sources for its answers- Conversation mode, which allows users to essentially have a conversation that retains the context of the original question or search query. Suggested follow-up questions are provided, or a user can input their own and Google will ‘remember’ the original question to ensure the results it provides to follow-up questions are still in line with search intent.- Vertical experiences, which provides a detailed list of features, products, or places. The traditional list of sponsored ads feature below the search bar for commerce or transactional queries, ...