When it comes to digital marketing, terms like "remarketing" and "retargeting" often get tossed around interchangeably, leading to confusion among ecommerce aficionados. Are they the same, or are there nuances that set them apart, influencing your brand's online presence and customer engagement?At Blackpepper, we understand that mastering the subtleties between these two strategies can significantly impact your ecommerce success. Keep reading to find out what each concept actually means and how they differ. By the end of this read, you'll not only differentiate between the two but also comprehend how ecommerce digital marketing experts like us can wield them to your advantage in the dynamic realm of online sales and customer conversions.What is Remarketing?Remarketing is a strategic marketing technique that involves reconnecting with users who have previously interacted with your website or mobile app but haven't made a purchase or completed a specific action. These interactions could include visiting certain product pages, adding items to the cart, or even initiating the checkout process without finalising the purchase. Remarketing allows you to re-engage these visitors by displaying targeted ads to encourage them to return and complete the desired action.Understanding RetargetingOn the other hand, retargeting focuses on re-engaging users through the use of ads based on their previous online interactions. Unlike remarketing, which primarily uses email as a means of reconnection, retargeting employs online display advertising. Retargeting ads are showcased to users as they browse other websites or social media platforms after visiting your site, subtly reminding them of products or services they viewed earlier. This technique aims to keep your brand at the forefront of their minds, prompting them to return and make a purchase or convert.Read More: How to Improve Ecommerce Website Conversion RatesKey Differences Between Remarketing and Retargeting1. Method of Reconne...