As we move into the most critical period of the ecommerce year, Q4, it’s time to take stock of the insights from Q3 that can shape your strategies and ensure your business is well-prepared for the busy sale season. From Black Friday and Cyber Monday to Christmas and Boxing Day, the last few months of the year offer huge revenue opportunities - if you know how to capitalise on them.At Blackpepper, we’ve been closely monitoring the latest trends and data from Q3 and past sales periods to provide you with actionable insights that will help your brand thrive during this period. In a time when consumer behaviour is constantly evolving, economic factors are creating new challenges, and competition is fiercer than ever, you need a strategy that’s agile, data-driven, and focused on meeting your customers where they are.In this blog, we’ll break down the key takeaways from Q3 and show you how to leverage these insights to make the most out of Q4. Whether you’re planning your Black Friday campaigns, optimising your website for higher conversions, or looking for ways to stand out in the busy holiday season, these learnings will set you up for success.Let’s dive into the numbers, trends, and strategies that can transform your Q4 into your most profitable quarter yet.Q3 Consumer Behaviour ShiftsIn Q3, we saw some notable shifts in consumer behaviour that are sure to impact how ecommerce brands approach the busy sales season in Q4. With rising economic pressures, consumers are being more selective with their purchases, prioritising value and convenience over impulse buying. But even with the cost of living crisis tightening wallets, ecommerce is still seeing growth.According to the NZ Post Business IQ Report, transaction volumes grew by 17% year-over-year, though customers are taking longer to make purchasing decisions due to economic uncertainty. Consumers are actively searching for value, and promotions are becoming a critical driver of purchasing decisions. In fact...