This article has been written by our Digital Director, Ashleigh Petrie.As the haze of jetlag begins to wear off, it’s finally time to jot down some thoughts on my recent trip to MozCon. This is something I've been eyeing for over 8 years, eager to soak up insights from the industry's finest minds. So, needless to say, I'm beyond grateful for this chance. Plus, it's my first time in the United States, and let me tell you, it's been quite the adventure!Flashback to over a decade ago when I first dipped my toes into the world of SEO. Back then, resources like Moz were like guiding lights in the digital wilderness. Fast forward to today, and Moz remains a cornerstone of my professional growth whilst offering invaluable SEO and Digital Marketing insights. This year's MozCon didn’t disappoint; the speakers were, as always, thought-provoking, innovative and experts in their field. So the Key Insights I took away from MozCon: - Lily Ray reminded us to move beyond SEO checklists and approach our work with a critical, holistic mindset. Understanding our client's goals, audience, and SEO history is paramount to building trust and driving results.- Dana DiTomaso urged us to embrace "just good enough" data and focus on directional insights rather than getting bogged down in perfection. Effectiveness, she stressed, is the name of the game in modern marketing.- Chima Mmeje inspired us to craft personal brands that command trust, aligning our individual branding with organisational goals for maximum impact.- Joy Hawkins shared valuable lessons learned from client losses, emphasising the importance of retrospective thinking in improving processes and ensuring business success.- Wil Reynolds challenged industry norms, advocating for community building over a fixation on rankings. Genuine connections, he argued, are the true currency of digital marketing.- Britney Muller tackled the topic of AI, dispelling fears and encouraging us to leverage AI tools while maintaining a healthy d...