If you're running an ecommerce business, you know that getting visitors to your site is only half the battle. The real challenge is turning those visitors into loyal customers. That’s where nurturing comes in. At Blackpepper, we believe in guiding your customers through every step of their shopping journey, ensuring they have the best experience possible and ultimately convert into paying customers.In today's rapidly evolving digital landscape, the traditional shopping funnel has transformed into a more dynamic and complex journey. Understanding this modern shopping journey and how to effectively nurture your customers through it is key to driving conversions and building lasting relationships. In this blog, we’ll explore what the traditional shopping funnel looks like, how it has evolved in 2024, and practical strategies to nurture your ecommerce customers effectively.Understanding the Shopping FunnelIn the traditional sense, the shopping funnel is a model that describes the stages a customer goes through before making a purchase. These stages typically include:Awareness: The customer becomes aware of a product or service.Interest: The customer shows interest by seeking more information.Consideration: The customer evaluates different options.Intent: The customer shows an intention to buy.Purchase: The customer completes the purchase.Loyalty: The customer returns for repeat purchases.However, in 2024, the shopping journey has evolved into something far more complex and less linear. Customers no longer follow a straight path from awareness to purchase. Instead, they interact with brands across multiple touchpoints and channels, often revisiting earlier stages of the funnel before making a decision. This means that the traditional funnel model is now more of a dynamic journey with various entry and exit points.To successfully navigate this modern shopping journey, it’s crucial to understand that each customer's path may be unique. They might discover your brand ...