Welcome to the retail revolution, where Gen Z is taking the driver's seat and changing the game like never before. Born and bred in the era of smartphones, social media, and instant everything, Gen Z is rewriting the rules of shopping faster than you can say "add to cart."But who exactly are these trend-setting, screen-scrolling, and sustainability-loving Gen Zers? Well, they're the digital natives, the tech-savvy bunch who grew up with gadgets glued to their hands and Wi-Fi in their DNA. They're the ones who can't remember a world without the internet, where a trip to the mall was just as exciting as downloading the latest app.And guess what? They're not just the future of retail – they're shaping it right now. From how they shop to what they buy, Gen Z is flipping the script on traditional consumer habits, demanding more from brands and businesses than ever before. Don’t ignore this important demographic - they are, after all, potentially a significant chunk of your current customer base, but they will absolutely be your future customers. Let’s take a look at how Gen Z is changing the face of retail as we know it.Who is Gen Z, Anyway?Gen Z, often referred to as Zoomers, encompasses individuals born roughly between the mid-to-late 1990s and the early 2010s. As the first generation to grow up entirely in the digital age, they are characterised by their unprecedented access to technology and the internet. This generation follows Millennials and is currently the youngest cohort in the workforce and consumer market, but are expected to make up roughly 27% of the workforce by 2025. Gen Z's upbringing is marked by their immersion in technology from a young age. Unlike any generation before them, they are true digital natives, having grown up with smartphones, social media, and constant connectivity. This exposure has cultivated a high level of tech-savviness and digital fluency among Zoomers, shaping not only their communication habits but also their consumer behav...