Originally published in August 2023, this blog has been updated to provide the latest insights.In 2025, the competition ecommerce businesses face isn't just fierce - it's relentless. Customers today are spoiled for choice, with more brands vying for their attention than ever before. So, how do you stand out? By using the dynamic duo that’s often overlooked: SEO and PPC.These two powerhouse strategies aren’t just complementary - they’re indispensable for building visibility, driving traffic, and ultimately, boosting sales. But here’s the thing: it’s not just about running ads or ranking organically. The real magic happens when these two strategies come together.Curious about how SEO and PPC can supercharge your marketing efforts? Keep reading - we’re about to break it all down and reveal why this partnership is the key to staying ahead in today’s competitive landscape.What’s the Difference Between SEO and PPC?Before we get into how these strategies work together, it’s crucial to understand what sets them apart.SEO (Search Engine Optimisation):At its core, SEO is about earning visibility in organic search results. By "organic", we mean any result listed in a search engine that isn't marked as sponsored.SEO involves optimising your website and content to rank higher on search engines like Google. The goal? To attract users searching for relevant products, services, or information.Key components of SEO include:Intent Optimisation: Ensuring your content matches what your audience is searching for.Technical SEO: Enhancing your website’s structure and speed for better crawlability.Content Marketing: Creating valuable, engaging content that resonates with your audience.Backlinks: Building credibility through links from authoritative sources.PPC (Pay-Per-Click):PPC, on the other hand, is all about instant visibility. With PPC, you pay for your ads to appear at the top of search engine results or across platforms like Instagram, TikTok, or Pinterest. These...