Briefly mentioned in our previous blog “Easy Ways to Start Up SEO for E-Commerce Businesses”, indexing is not only an important aspect of SEO but a concept all e-commerce businesses should be aware of. If you want your web pages to appear and rank on Google search results you must ensure they are getting indexed. When a page is indexed, this means Google has identified the page, analyzed its content and stored it in its index (similar to an index in a library). Google’s index contains millions and millions of data which Google picks from when users make search queries. Before covering the quick and easy ways to ensure your website is indexed we will cover how Google’s indexing process works. Google’s Indexing Process Before your website is indexed and appears on Google search results, it needs to go through three steps: discovered, crawled and indexed. Discovered This is when Google identifies new and updated pages on the site by following internal links and the submitted XML sitemaps. Once Google has identified the pages, it will then queue them for crawling. Crawled After discovering pages, Google goes on to crawl each new and updated page. When Google crawls the page, this means it is analysing the content and assessing how valuable it is to users. At this stage, the page/pages will not appear on Google search results. Indexed Once the content is analysed, Google will index those perceived as valuable to users. Web pages that are indexed are now part of Google’s database and will appear on search results when users search for relevant keywords. Indexing is crucial to ensure your website and its pages rank and is visible to users. If a website/web page is not indexed - users will not be able to find your business and pages on search results. 4 Tips & Tricks To Get Your Website Indexed Having indexability problems can have a negative impact on your website and can cause your rankings and traffic to drop. To avoid this problem, here are 5 quick tips you ...