Google Core Web Vitals In May 2020, Google announced their new Google Core Web Vitals metrics, and by June 2020 these metrics became one of Google’s ranking signals. What are Google’s New Core Web Vitals? Google’s Core Web Vitals are user-focused metrics that are designed to measure the ‘health’ of a web page in order to have a smooth and seamless user experience. Through these metrics, Google tells us exactly what it wants and believes are the essentials of delivering a great user experience. All site owners and SEO specialists should focus on Core Web Vital metrics when optimising their user experience. This is because when a site passes all these metrics it will significantly improve the website's opportunity to rank on search results. Google’s Core Web Vital is split into 3 metrics - LCP, FID and CLS. All three metrics represent important user-centric outcomes. Let's deep dive into these metrics and understand what they each measure. Largest Contentful Paint (LCP)The Largest Contentful Paint metric refers to the average loading time and how quickly the main content loads on a page. It is important for a website to have a good LCP score to prove the best possible experience for customers. As technology and networks become faster and faster, users today do not want and do not have time to wait around for content to load up on a website. Therefore, the faster users can access content on a site, the more likely they will interact and/or purchase. The ideal LCP score is less than or equal to 2.5 seconds. First Input Delay (FID)The First Input Delay metric refers to the time it takes for a page to become interactive with users. This is the time it takes the page to execute any action or comment inputted by the user, for example, clicks on a banner or product. The first input can range from clicking links, and buttons on the site to pressing keys. The ideal FID score is less than or equal to 100ms. Cumulative Layout Shift (CLS)The Cumulative Layout Shift ...