As mentioned in our previous blog “Beginners Guide to SEO”, having a strong SEO presence can work wonders for your business and ultimately make a huge difference in organic revenue. However, kick-starting an SEO strategy for your business can be overwhelming especially for start-up e-commerce businesses…where do you begin! In this blog, we will cover 4 quick and easy ways to optimise your e-commerce website and kick-start your SEO journey to help you get the most out of your website presence in search results. 4 Quick Tips to Improve SEO Get Your Pages Indexed by GoogleIndexing is when Google organises and stores information on a website and its content. Similar to an index in a library, Google index lists all of the web pages it knows about and when Google visits your site it will regularly detect new and/or updated pages to its index. If the content on your website, such as product pages or category pages does not get indexed by Google, it will not be shown in Google search results. Therefore, indexing allows your website to appear in relevant search results and allows Google to understand all your important pages - ultimately giving your site a major boost in visibility. A simple way to ensure all important pages get indexed is creating and submitting an XML sitemap to Google Search Console. An XML sitemap is a file that includes a list of important URLs of your website you want Google to index - we will deep dive into XML sitemaps and how to set them up in another blog. Create Unique SEO ContentAnother important aspect of SEO is content creation. Incorporating content that includes brand-related keywords based on user search intent can tell Google what type of users you want your site to target. For example, if my website sells womenswear my content will incorporate relevant keywords such as women’s clothing, women’s clothes for sale or women’s fashion online. By doing this I am telling Google what keywords and search terms I want to rank for. Co...