You probably already know what SEO (search engine optimisation) is: the fundamental key without which your website’s pages would be forever lost - if they ever make it - in Google’s search index. But are you familiar with SEO’s dynamic sibling, local SEO?Being found on Google is one thing, but tapping into local search is an avenue that most ecommerce businesses don’t venture down. Unlike “regular” SEO, local SEO leads potential customers directly to your doorstep - both digital and physical. Let’s explore what local SEO is and why ecommerce businesses shouldn’t ignore all the benefits it has to offer. What is Local SEO?Local SEO, or local search engine optimisation, is like your business's exclusive invitation to the local party. It's the digital roadmap that ensures your potential customers in specific geographical areas find you effortlessly. While conventional SEO boosts your visibility on a global scale, local SEO tailors that visibility to the community right outside your digital doorstep.Related: How Do Search Engines Work?Exploring Local SEO: The Essentials- Geographical Embrace: Unlike standard SEO, local SEO zones in on geographic locations. It's the virtual handshake that connects your business with local consumers actively searching for products or services in their vicinity.- Google Business Profile, formerly Google My Business (GMB): At the heart of local SEO lies your Google My Business profile. This digital storefront showcases vital information about your business, from operating hours to customer reviews, making it a pivotal tool for local engagement.- Local Citations and Directories: Your business's virtual presence is fortified through local citations and directories. Consistent and accurate information across various platforms builds trust and authority in local search results.How is Local SEO Different from SEO?Search engine optimisation is, in essence, effort you put into and changes you make to your website with the aim of enh...