If you had to picture what SEO looks like visually, it’d likely be a network of intricately connected elements working together to create a structurally sound, strong and effective web. The SEO Spider Web, if you will.Backlinks have long been hailed as a cornerstone of effective online strategy - and are a pretty important part of that SEO Spider Web. While the influence of backlinks in Google's ranking algorithm isn't as dominant as it once was, they still play a crucial role in signalling the relevance and authority of your website. Simply put, backlinks are like digital votes of confidence from one site to another, guiding search engines to understand the importance of your content.But here's the kicker: not all backlinks are created equal. The quality of your backlinks can significantly impact your site's SEO performance, sometimes even more than the sheer number of links pointing your way. So, how do you navigate backlinks to boost your SEO effectively?In this blog, we'll explore what backlinks are and cover some important points to consider for backlink building. Let's get started! What are Backlinks?Backlinks, also known as inbound or incoming links, are hyperlinks from one website to another. Think of them as endorsements or references. When a website links to your site, it's like a vote of confidence, telling search engines that your content is valuable and worth checking out.For example, if a well-known blog or news site links to your ecommerce store, it's not only likely to send traffic your way but also signals to search engines that your site is credible and authoritative. Backlinks play a crucial role in SEO because they help search engines determine the trustworthiness and relevance of your website. The more high-quality backlinks you have, the better your chances of ranking higher in search engine results.However, it's important to note that not all backlinks carry the same weight. The quality of the site linking to you, the context of the link, an...