Looking to kick start an SEO marketing strategy for your business? You’ve come to the right place. When incorporated into your marketing strategy, SEO can drive sustainable long-term growth. This blog is a complete SEO guide for beginners that will cover all the key aspects you need to know about SEO marketing. Let's get started. SEO Basics: It’s All About Organic TrafficSEO is short for search engine optimisation and comes in 4 types: On-page SEO, Off-page SEO, Technical SEO and Local SEO. It is the process of gaining high-quality website traffic and increasing the exposure of your brand through non-paid search engine results.The main goal of SEO is to make your website rank as highly as possible on Google search results when users search for a keyword related to your product or services. The higher your site ranks, the more visible your website is to users resulting in the likelihood of more traffic and sales being generated. Not only is SEO focused on ranking highly on search engines, but it is also about understanding what users are searching for online, what answers users are seeking, what type of content users wish to consume, and what keywords users are using. Having a solid answer to these questions will allow you to connect to the users who are searching online for the product or service you offer. Why Is SEO Important? Although paid advertising, social media marketing and other online platforms contribute to generating traffic to a website, the majority of online traffic is driven by search engines. In today's world, over 60% of online experiences start from a simple search on Google from a variety of devices including mobile phones, computers, tablets, watches, Bluetooth speaker assistants and even kitchen appliances. Therefore, having a strong SEO presence is more important than ever. An SEO marketing strategy is one of the only marketing tools that can continue to pay dividends over time and have a long-term contribution to website traffic. If you h...