Shopping online is like strolling through a digital mall – exciting, convenient, and at times, a little puzzling. Ever loaded up your online cart, added all your favourites, only to hit pause or abandon ship before sealing the deal? That's cart abandonment for you, and here at Blackpepper, we're diving deep into the 'why' and 'how' to tackle this ecommerce hurdle.Cart abandonment isn't just a glitch in the matrix; it's a common saga in the world of online shopping. In this guide, we'll unravel the mysteries behind cart abandonment. From understanding what it is and why it happens to actionable strategies that'll transform those abandoned carts into successful purchases, join us on this journey through the aisles of ecommerce expertise.Ready to reduce cart abandonment rates and boost your online sales? Let’s get started! What is Cart Abandonment?Cart abandonment: the mysterious disappearing act that often leaves ecommerce businesses scratching their heads. Picture this scenario: a shopper enters your online store, browses through your fantastic products, adds items to their cart, and then... poof! They vanish into the digital ether without completing the purchase.But what exactly is cart abandonment? It's the unfortunate scenario where a potential customer loads up their shopping cart with products but leaves the website without making a purchase. It's like window shopping turned digital, where customers express interest by adding items to their cart but don't follow through with the checkout.Related: How to Improve Ecommerce Website Conversion RatesThis phenomenon is more common than you might think. From unexpected distractions to uncertainties about shipping costs or sudden indecisiveness, various factors contribute to cart abandonment. Understanding this puzzle is the first step toward combating it and transforming those abandoned carts into successful sales.How Do You Calculate Cart Abandonment Rate?Calculating the cart abandonment rate isn't rocket science,...